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Introducing Awario, the ‘Awareness’ App Reviewer

Helping App Miners cross the chasm into the mainstream

We’re excited to introduce Awario as the 5th independent App Reviewer for App Mining, a reward system for fueling developers on the Blockstack network. The underlying goal of App Mining is to accelerate growth of the decentralized app ecosystem, a key part of which is attracting users. Attracting users depends on effective marketing and creating awareness in the marketplace. This ‘awareness’ level is what Awario will be helping to assess and score, as well as providing valuable online mention, influencer, and sentiment data to developers in App Mining (App Miners).

Awario is a tool for brands across the world use to better understand the online conversation surrounding their brand and to collect meaningful data with which to grow it. As of today, Awario is used by over 5,000 customers, from startups to big brands and digital agencies. Awario has been featured on Forbes, Entrepreneur, Neil Patel, Moz, Social Media Examiner, Social Media Today, and many other publications.

Masha Maksimava, VP of Product and Marketing at Awario said, “We’re excited to join forces with Blockstack to bring Awario’s toolset to early-stage blockchain and dapp pioneers. Giving these projects the data they need to better market themselves from early-on will serve them well as they look to grow and eventually tackle mainstream markets.”

At a high-level, Awario focuses on two major aspects of awareness:

  • Mentions: These are captured mentions of a brand or app online, on social networks, and on news sites. A ‘Mention’ is registered when the name of the company or brand appears publicly. Example: A tweet mentioning the name of an app in App Mining.
  • Reach: The estimated online Reach of the Mention collected on the brand. Example: How many impressions the tweet mentioning the app actually generated.

For businesses, projects, apps, and the like, tracking brand Mentions is extremely valuable as it allows teams to see where and when their brand is being mentioned online. This allows them to respond accordingly and/or identify audiences and influencers to further invest in. Combining Mentions with Reach will further allow App Miners to assess and prioritize different channels and see where they stand against competition and in the marketplace at-large.

A common pitfall across all new projects is failing to engage customers and potential customers earlier on. Particularly in crypto, there is a lot of the ‘build it and they will come’ mentality and most projects are failing to find effective ways to market their products outside of a very small echo-chamber (or at all). Widespread adoption will be led by awareness, therefore actively working to increase awareness is one of the best things that can be done to maximize an app’s chances at long-term success.

With Awario onboard as an App Reviewer, App Miners will have a tangible way to measure awareness as well as actionable data with which to go about increasing it.

If you’re an App Miner looking to understand the Awario score in more detail, check out this post on Github.

Data for App Miners

In addition to the score, App Miners will receive several reports containing details on their Mentions, their biggest influencers, a sentiment analysis, keyword cloud, and most popular countries and languages. More details on the types of reports that will be provided can be found here.

Click for more detail

This is an exciting step forward for App Miners and this novel experiment that directly rewards developers for their efforts in building important, useful applications. Register your Blockstack ID to begin using apps immediately and if you’re interested in building a Blockstack app for App Mining, try out the Zero-to-Dapp tutorial and get started in less than 60 minutes.

Mitchell Cuevas

Mitchell Cuevas

Mitchell is Blockstack PBC’s Head of Growth. He previously led Marketing at UP Global (Startup Weekend, Startup Digest, Startup Week) before joining the Product team at Techstars. He curates the Martech Digest, advises at Cove Group, and runs ScreenChecker.